Accepting bookmarks, not bookings

DYMOCKS | PRODUCT DESIGN

Celebrating 20 Years
of Dymocks Melbourne

For 25 years, Dymocks Melbourne has been a place of stories, discovery and community. To help celebrate, Dymocks required a bookmark that captures what the bookshop means to the readers.

Why live one life, when you can live hundreds?

That's my favourite part about reading, going on a new adventure. It's even better when you get to share it with your friends. This wholesome illustration focuses on a book club that has been turned into fairies reading a story together. The apples tie in to Dymocks' signature brand colour and both of my personal favourite reads: "The Spellshop" where Keila accidentally makes an apple turn into a bird and "A Ballad of Forever After" featuring Jacks and his never ending supply of apples.

The interactive "Make your own storybook adventure" side allows readers to discover new books, authors and engage with the Melbourne location.